the whenwhyhow story

Whenwhyhow (started as anbotux) cofounders were part of the Solaiemes (Acquired by Comverse Inc -now Mavenir, in 2014) team that developed the first API to create chatbots using RCS telco messaging technology in 2010. In this new venture we are building a Behavioral CDP to understand customers to serve them better in high-interactiviy verticals with customers as banking, airlines, etc and focus in complementing the communication channels.

Initially the company has been funded/bootstrapped by the cofounders and initial team and added added senior talent from sales function in CX incumbent vendors.

You can see the entire team linkedin profiles here  

bootstrap html templates

Whenwhyhow was listed as "Gartner Cool Vendor 2020  in CRM Customer Service and Support". In our year/category we were the only company EU based and without external investors yet.
read more




investors & Public R&D funding.


Whenwhyhow (legal name: Anbotux Data Intelligence SL) received from CDTI ( a R&D grant. EXP 00123496 / SNEO-20191025.

Suvencionado por CDTI ( bajo su iniciativa Neotec el proyecto
EXP 00123496 / SNEO-20191025.  “Motor de reglas de personalización y empatía para canales digitales basadas en Inteligencia Artificial.”



whenwhyhow (legal name: Anbotux Data Intelligence SL) received the seal of Innovative Small and Medium Enterprise (Sello de PYME Innovadora) by the Ministry of Science and Innovation (MICINN) from the Government of Spain.

case stories