create a site

Whenwhyhow named a Gartner Cool Vendor in the May 2020 Cool Vendors in CRM Customer Service and Support Report.

Madrid, June 15th, 2020

We’re thrilled to announce that Whenwhyhow was named a 2020 Gartner Cool Vendor in CRM Customer Service and Support. Vendors recognized in the report are interesting, new and  innovative and we were one of five Cool Vendors named in the report.
For Whenwhyhow, still a non VC-backed startup, we feel that this recognition confirms that our vision is very innovative and yet complementary with the traditional CRM and customer analytics approaches. At Whenwhyhow we are highly motivated to complete our planned feature roadmap, enriched progressively with feedback coming from our early-adopters.

The missing link of digital transformation is facilitating the understanding of the customer mindset and transforming it into more empathetic and engaging interactions, key for long-term fidelity and customer experience. We aim to “digitalize” the ability of each bank clerk, travel agent or insurance agent to understand their customers preferences, concerns, times to decide, etc., and create long-term engagement and trust. We think that, in the new mostly digital or digital native customer world, where churn is more likely, the focus on keeping long term happy customers will be key for monetization and it will reduce the need for new customer acquisition or re-engagement costs, especially in verticals such as banking/fintech, travel, insurance, telcos, etc.

If you are a Gartner subscriber you can access the full report [1] here.
[1] “Cool Vendors in CRM Customer Service and Support,” Steve Blood, Nadine LeBlanc, Jason Wong, Drew Kraus, Brian Manusama, Bern Elliot, Jim Robinson, May 15, 2020

Gartner Disclaimer

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.