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Our F10 journey. Takeaways: lessons learnt, successful cooperation & new product.

From March to June Whenwhyhow participated in the first Batch of F10 Incubator in Barcelona. Here a brief summary of the experience and the demo day video.

August 16th, 2021

Last July Whenwhyhow finished its journey at the F10 incubator. It has been an inspiring way, where we have learnt from fellow fintech entrepreneurs and market experts.

The 10 companies of the cohort had the chance to interact, exchange feedbacks and also get interesting ideas from neobanks, wealth management, trading fintech and fintech related technologies as security and API marketplaces.

These five months have resulted into a new customer, a version of our Customer Data Platform tailored to the neobanks and financial/wealth fintechs needs and lots of industry insights that will help us bring digital empathy to financial organisations in the near future.

Apart from evolving each company business plan and market pitch with the help of F10 Spain team (thanks Andrea, Vicente, Isabel, Isabella) we received very good masterclasses by very talented professionals in marketing, sales, pitching, online advertisement, shareholders agreements, etc.

We are now ready to approach new customers, especially in the financial/insurance verticals, potential tech/sales partners and investors.

Demo Day.  
The program concluded with a Demo Day with 3 minute pitches. Lorena Guerrero, VP Sales & Alliances of Whenwhyhow pitched in front of a broad audience of corporates, investors, ecosystem partners and our startup peers.

If you missed the opportunity to see our pitch in F10 Demo Day, you can watch it now:


The full F10 Demo Day video with all the pithches and panels celebrated at El Palauet (Barcelona) can be viewed at

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